diff --git a/core/modules/entity_reference/entity_reference.module b/core/modules/entity_reference/entity_reference.module
index 3566121..c2080ae 100644
--- a/core/modules/entity_reference/entity_reference.module
+++ b/core/modules/entity_reference/entity_reference.module
@@ -194,7 +194,7 @@ function entity_reference_field_settings_form($field, $instance, $has_data) {
 
   $form['target_type'] = array(
     '#type' => 'select',
-    '#title' => t('Target type'),
+    '#title' => t('What to reference'),
     '#options' => $entity_type_options,
     '#default_value' => $field['settings']['target_type'],
     '#required' => TRUE,