diff --git a/views/entityreference.views.inc b/views/entityreference.views.inc
index df38395..bf0da28 100644
--- a/views/entityreference.views.inc
+++ b/views/entityreference.views.inc
@@ -45,7 +45,13 @@ function entityreference_field_views_data($field) {
  */
 function entityreference_views_handler_options_list($field_name) {
   $field = field_info_field($field_name);
-  return entityreference_options_list($field);
+  $options = entityreference_options_list($field);
+  foreach ($options as &$value) {
+    // Views expects a list of plain-text options. In our context, labels are
+    // still (safe) HTML. Downcase them.
+    $value = trim(str_replace("\n", " ", drupal_html_to_text($value)));
+  }
+  return $options;
 }
 
 /**