diff -u b/entityreference.module b/entityreference.module
--- b/entityreference.module
+++ b/entityreference.module
@@ -1080,9 +1080,9 @@
 
     $element['page'] = array(
       '#type' => 'checkbox',
-      '#title' => t('Show label'),
+      '#title' => t('Hide label'),
       '#default_value' => !empty($settings['page']),
-      '#description' => t('Display the label of the referenced entity as a link. Only works if not otherwise overwritten.')
+      '#description' => t('Hide the label of the referenced entity. Only works if not otherwise overwritten.')
     );
   }