diff --git a/custom_breadcrumbs.module b/custom_breadcrumbs.module
index f45bd0b..6900d00 100644
--- a/custom_breadcrumbs.module
+++ b/custom_breadcrumbs.module
@@ -1241,5 +1241,8 @@ function _custom_breadcrumbs_identifiers_option($part = 0, $bid = NULL) {
     $options['attributes']['class'][] = ($part % 2 == 0) ? 'even' : 'odd';
   }
 
+  // allow for HTML entities like ampersand and apostrophe
+  $options['html'] = TRUE; 
+
   return $options;
 }