diff --git a/modules/data.eval.inc b/modules/data.eval.inc
index 3e0b77e..d5e4a2b 100644
--- a/modules/data.eval.inc
+++ b/modules/data.eval.inc
@@ -169,6 +169,63 @@ function rules_action_variable_add_info_alter(&$element_info, RulesAbstractPlugi
 }
 
 /**
+ * Action: Convert a value.
+ */
+function rules_action_data_convert($from_type, $input, $to_type, $rounding_behavior, $settings, $state, $element) {
+  switch ($from_type) {
+    case 'decimal':
+      switch ($to_type) {
+        case 'integer':
+          //First apply the rounding behavior
+          $result = round($input, 0, constant($rounding_behavior));
+          //Convert the value to int
+          $result = (int) $result;
+          break;
+        case 'text':
+          $result = strval($input);
+          break;
+      }
+    case 'integer':
+      switch ($to_type) {
+        case 'decimal':
+          $result = (float) $input;
+          break;
+        case 'text':
+          $result = strval($input);
+          break;
+      }
+    case 'text':
+      switch ($to_type) {
+        case 'integer':
+          $result = intval($input);
+          break;
+        case 'decimal':
+          $result = (float) $input;
+          break;
+      }
+  }
+  return array('conversion_result' => $result);
+}
+
+/**
+ * Info alteration callback for variable add action.
+ */
+function rules_action_data_convert_info_alter(&$element_info, RulesAbstractPlugin $element) {
+
+  if (isset($element->settings['to_type']) && $to_type = $element->settings['to_type']) {
+    $cache = rules_get_cache();
+    $type_info = $cache['data_info'][$to_type];
+    $element_info['provides']['conversion_result']['type'] = $to_type;
+  }
+
+  if (isset($element->settings['from_type']) && $from_type = $element->settings['from_type']) {
+    $cache = rules_get_cache();
+    $type_info = $cache['data_info'][$from_type];
+    $element_info['parameter']['input']['type'] = $from_type;
+  }
+}
+
+/**
  * Action: Create data.
  */
 function rules_action_data_create($args, $element) {
diff --git a/modules/data.rules.inc b/modules/data.rules.inc
index a1ab9fe..43ac980 100644
--- a/modules/data.rules.inc
+++ b/modules/data.rules.inc
@@ -192,10 +192,162 @@ function rules_data_action_info() {
       ),
     );
   }
+  $return['data_convert'] = array(
+    'label' => t('Convert data type'),
+    'parameter' => array(
+      'from_type' => array(
+        'type' => 'text',
+        'label' => t('Conversion type (from)'),
+        'description' => t('The type of data to convert from.'),
+        'options list' => 'rules_action_data_convert_types_options',
+        'restriction' => 'input',
+        'default value' => '',
+      ),
+      'input' => array(
+        'type' => array('decimal', 'integer', 'text'),
+        'label' => t('Value to convert'),
+        'description' => t('The value to convert.'),
+      ),
+      'to_type' => array(
+        'type' => 'text',
+        'label' => t('Conversion type (to)'),
+        'description' => t('The conversion type expected.'),
+        'options list' => 'rules_action_data_convert_types_options',
+        'restriction' => 'input',
+        'default value' => '',
+      ),
+      'rounding_behavior' => array(
+        'type' => 'text',
+        'label' => t('Rounding behavior (for Decimal value to Int conversion)'),
+        'description' => t('The rounding behavior the conversion should use.'),
+        'options list' => 'rules_action_data_convert_rounding_behavior_options',
+        'restriction' => 'input',
+        'default value' => 'PHP_ROUND_HALF_UP',
+        'allow null' => TRUE,
+        'optional' => TRUE,
+      ),
+    ),
+    'provides' => array(
+      'conversion_result' => array(
+        'type' => 'unknown',
+        'label' => t('Conversion result'),
+      ),
+    ),
+    'group' => t('Data'),
+    'base' => 'rules_action_data_convert',
+    'callbacks' => array(
+      'form_alter' => 'rules_action_data_convert_form_alter',
+      'validate' => 'rules_action_data_convert_validate',
+    ),
+  );
   return $return;
 }
 
 /**
+ * Custom validate callback for data convert action.
+ */
+function rules_action_data_convert_validate(RulesAbstractPlugin $element) {
+  if (!isset($element->settings['from_type'])) {
+    throw new RulesIntegrityException(t('"From" type is empty.'), array($element, 'parameter', 'from_type'));
+  }
+  if (!isset($element->settings['to_type'])) {
+    throw new RulesIntegrityException(t('"To" type is empty.'), array($element, 'parameter', 'to_type'));
+  }
+}
+
+/**
+ * Options list callback for the data conversion action.
+ */
+function rules_action_data_convert_types_options(RulesPlugin $element, $param_name) {
+  $options = array(
+    '' => '- Select -',
+    'decimal' => 'Decimal',
+    'integer' => 'Integer',
+    'text' => 'Text',
+  );
+  return $options;
+}
+
+/**
+ * Options list callback for rounding behavior in data conversion action.
+ */
+function rules_action_data_convert_rounding_behavior_options(RulesPlugin $element, $param_name) {
+  $options = array(
+    'PHP_ROUND_HALF_UP' => 'Round half up (9.5 -> 10)',
+    'PHP_ROUND_HALF_DOWN' => 'Round half down (9.5 -> 9)',
+    'PHP_ROUND_HALF_EVEN' => 'Round half even (9.5 -> 10)',
+    'PHP_ROUND_HALF_ODD' => 'Round half odd (9.5 -> 9)',
+  );
+  return $options;
+}
+
+/**
+ * Form alter callback for actions relying on the entity type or the data type.
+ */
+function rules_action_data_convert_form_alter(&$form, &$form_state, $options, RulesAbstractPlugin $element) {
+  //Define at which step we are in the action configuration process
+  if(empty($element->settings['from_type'])) {
+    $current_step = 1;
+    $form_reload_value = t('Continue');
+    $limit_validation_errors = array(array('parameter', 'from_type'));
+  }
+  else {
+    $current_step = 2;
+    $form_reload_value = t('Continue');
+    $limit_validation_errors = array(array('parameter', 'from_type'), array('parameter', 'input'), array('parameter', 'to_type'));
+  }
+
+  //Build the form reload button
+  $form['reload'] = array(
+    '#weight' => 5,
+    '#type' => 'submit',
+    '#name' => 'reload',
+    '#value' => $form_reload_value,
+    '#limit_validation_errors' => $limit_validation_errors,
+    '#submit' => array('rules_action_type_form_submit_rebuild'),
+    '#ajax' => rules_ui_form_default_ajax(),
+  );
+
+  // Use ajax and trigger as the reload button.
+  $form['parameter']['from_type']['settings']['from_type']['#ajax'] = $form['reload']['#ajax'] + array(
+    'event' => 'change',
+    'trigger_as' => array('name' => 'reload'),
+  );
+
+  switch($current_step) {
+    case 1:
+      // In the first step show only the type select.
+      foreach (element_children($form['parameter']) as $key) {
+        if ($key != 'from_type') {
+          unset($form['parameter'][$key]);
+        }
+      }
+      unset($form['submit']);
+      unset($form['provides']);
+      break;
+    case 2:
+      // In the second step show only from_type, input_value, to_type
+      foreach (element_children($form['parameter']) as $key) {
+        if ($key != 'from_type' && $key != 'input' && $key != 'to_type') {
+          //If the from_type is not decimal, we don't need to ask this parameter
+          if($key == 'rounding_behavior' && $element->settings['from_type'] == 'decimal')
+            continue;
+          unset($form['parameter'][$key]);
+        }
+      }
+
+      //Force the input parameter field to the "from" data type
+      $form['parameter']['input']['settings']['help']['#parameter']['type'] = $element->settings['from_type'];
+
+      //Unset the to_type defined by from_type (prevent decimal -> decimal or int -> int conversion)
+      unset($form['parameter']['to_type']['settings']['to_type']['#options'][$element->settings['from_type']]);
+
+      $form['reload']['#attributes'] = array('class' => array('rules-hide-js'));
+      break;
+  }
+}
+
+/**
  * Customize access check for data set action.
  */
 function rules_action_data_set_access(RulesAbstractPlugin $element) {