diff --git a/media.module b/media.module
index 6e28da0..3ea3a26 100644
--- a/media.module
+++ b/media.module
@@ -1031,6 +1031,7 @@ function media_filter_info() {
     'description' => t('This filter will convert [[{type:media... ]] tags into markup.'),
     'process callback' => 'media_filter',
     'weight' => 2,
+    'cache' => FALSE,
     'tips callback' => 'media_filter_tips', // @TODO not implemented
   );