diff --git a/modules/product_pricing/commerce_product_pricing.module b/modules/product_pricing/commerce_product_pricing.module
index b460f70..1465fe0 100644
--- a/modules/product_pricing/commerce_product_pricing.module
+++ b/modules/product_pricing/commerce_product_pricing.module
@@ -109,47 +109,53 @@ function commerce_product_pricing_commerce_price_field_formatter_prepare_view($e
  *   A price field data array as returned by entity_metadata_wrapper().
  */
 function commerce_product_calculate_sell_price($product, $precalc = FALSE) {
-  // First create a pseudo product line item that we will pass to Rules.
-  $line_item = commerce_product_line_item_new($product);
-
-  // Allow modules to prepare this as necessary.
-  drupal_alter('commerce_product_calculate_sell_price_line_item', $line_item);
-
-  // Attempt to fetch a database stored price if specified.
-  if ($precalc) {
-    $module_key = commerce_product_pre_calculation_key();
-
-    $result = db_select('commerce_calculated_price')
-      ->fields('commerce_calculated_price', array('amount', 'currency_code', 'data'))
-      ->condition('module', 'commerce_product_pricing')
-      ->condition('module_key', $module_key)
-      ->condition('entity_type', 'commerce_product')
-      ->condition('entity_id', $product->product_id)
-      ->condition('field_name', 'commerce_price')
-      ->execute()
-      ->fetchObject();
-
-    // If a pre-calculated price was found...
-    if (!empty($result)) {
-      // Wrap the line item, swap in the price, and return it.
-      $wrapper = entity_metadata_wrapper('commerce_line_item', $line_item);
-
-      $wrapper->commerce_unit_price->amount = $result->amount;
-      $wrapper->commerce_unit_price->currency_code = $result->currency_code;
-
-      // Unserialize the saved prices data array and initialize to an empty
-      // array if the column was empty.
-      $result->data = unserialize($result->data);
-      $wrapper->commerce_unit_price->data = !empty($result->data) ? $result->data : array();
-
-      return $wrapper->commerce_unit_price->value();
+  $prices = &drupal_static(__FUNCTION__, array());
+
+  if (!isset($prices[$product->product_id])) {
+    // First create a pseudo product line item that we will pass to Rules.
+    $line_item = commerce_product_line_item_new($product);
+
+    // Allow modules to prepare this as necessary.
+    drupal_alter('commerce_product_calculate_sell_price_line_item', $line_item);
+
+    // Attempt to fetch a database stored price if specified.
+    if ($precalc) {
+      $module_key = commerce_product_pre_calculation_key();
+
+      $result = db_select('commerce_calculated_price')
+        ->fields('commerce_calculated_price', array('amount', 'currency_code', 'data'))
+        ->condition('module', 'commerce_product_pricing')
+        ->condition('module_key', $module_key)
+        ->condition('entity_type', 'commerce_product')
+        ->condition('entity_id', $product->product_id)
+        ->condition('field_name', 'commerce_price')
+        ->execute()
+        ->fetchObject();
+
+      // If a pre-calculated price was found...
+      if (!empty($result)) {
+        // Wrap the line item and swap in the price.
+        $wrapper = entity_metadata_wrapper('commerce_line_item', $line_item);
+        $wrapper->commerce_unit_price->amount = $result->amount;
+        $wrapper->commerce_unit_price->currency_code = $result->currency_code;
+
+        // Unserialize the saved prices data array and initialize to an empty
+        // array if the column was empty.
+        $result->data = unserialize($result->data);
+        $wrapper->commerce_unit_price->data = !empty($result->data) ? $result->data : array();
+
+        $prices[$product->product_id] = $wrapper->commerce_unit_price->value();
+      }
     }
-  }
+    else {
+      // Pass the line item to Rules.
+      rules_invoke_event('commerce_product_calculate_sell_price', $line_item);
 
-  // Pass the line item to Rules.
-  rules_invoke_event('commerce_product_calculate_sell_price', $line_item);
+      $prices[$product->product_id] = entity_metadata_wrapper('commerce_line_item', $line_item)->commerce_unit_price->value();
+    }
+  }
 
-  return entity_metadata_wrapper('commerce_line_item', $line_item)->commerce_unit_price->value();
+  return $prices[$product->product_id];
 }
 
 /**