diff --git a/javascripts/tipsy.js b/javascripts/tipsy.js
index b223cf6..66914f8 100644
--- a/javascripts/tipsy.js
+++ b/javascripts/tipsy.js
@@ -34,7 +34,7 @@
           }
           else {
             var title = function() {
-              return $(options.tooltip_content.selector, tooltipElement).html();
+              return $(this).children(options.tooltip_content.selector).html();
             }
           }
           tooltipElement.tipsy({