In recent weeks we've been making several small changes to Drupal.org: precursors to bigger things to come. First, we moved the user activity links to a user menu in the header. Next, we're moving the search function from the header to the top navigation. These changes aren't just to recover precious pixels so you can better enjoy those extra long issue summaries—these are the first step towards a new front page on Drupal.org.
As the Drupal 8 life-cycle has moved from development, to release, to adoption, we have adapted Drupal.org to support the needs of the project in the moment. And today, the need of the moment is to support the adoption journey.
As we make these changes you'll see echoes of the visual style we used when promoting the release of Drupal 8.
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The Drupal wordmark region will help to define Drupal, and promote trying a demo.
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A ribbon will promote contextual CTAs like learning more about Drupal 8.
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The news feed will be tweaked.
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DrupalCon will have a permanent home on the front page.
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Community stats and featured case studies will be carried over(but may evolve).
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The home page sponsorship format may change.
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We'll be phasing in a new font throughout the site: Ubuntu - which you've already seen featured in the new Documentation section.
Here's a teaser
… a sneak preview of some new page elements and styles you'll see in the new home page.

Our first deployment will introduce the new layout and styles. Additional changes will follow as we introduce content to support our turn towards the adoption journey. Drupal evaluators beginning their adoption journey want to know who uses Drupal, and what business needs Drupal can solve. We will begin promoting specific success stories: solutions built in Drupal to meet a concrete need.
What's next?
We're continuing to refine our content model and editorial workflow for the new front page. You'll see updates in the Drupal.org change notifications as we get closer to deployment.
Wondering why we're making these changes now? This turn towards the adoption journey is part of our changing priorities for the next 12 months.

Comments
Implies Drupal not free
Putting my marketing hat on here. (Something I try to do now and then as I webmaster from our Marketing group.)
"Get started with a free Drupal demo" seems to imply that Drupal is not free. Obviously hosting is not free, at least any hosting you would want to have for a professional website, but that's not what the messaging says.
The risk is that some visitors will start searching for a price list to pre-qualify themselves and leave when they can't find one without trying the demo. I can personally see myself having done that if I weren't already aware that Drupal itself is free.
Charles Belov
SFMTA Webmaster
http://www.sfmta.com/
True. . . .
Echoing the sentiment by way of Tom Geller, in closing his DrupalCamp WNY 2011 keynote:
Oh, and also it might pay to note the first page or two of hits Google returns for "Drupal." It's a hodge-podge of legacy definitions minus any clear and consistent reference to the ambitious digital experiences tagline (with emphasis on 'ambitious') that Dries recently promoted.
Charles is right. Something
Charles is right. Something like "Check out our Demo" would come off better. If Drupal is free, there's no need for "Free Demo", which implies costs for the real thing.
I agree, and this is good
I agree, and this is good feedback. The text previewed here is not final - this is more a preview of the upcoming visual style than anything else.
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Tim L
Drupal Association - CTO
Awesome Progress, but
I'd love to see some love given to Groups.d.o... There is so much potential here but it's not been given the attention it needs.
While groups isn't an
While groups isn't an immediate priority it's absolutely an area that will need some attention. We are working to figure out what we can do with it with our reduced resources.
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Tim L
Drupal Association - CTO
If you're looking for G.d.o feedback. . . .
The DA has a standing invitation to participate in our local section's monthly Google+ Hangouts (second Wed. at 7 p.m. Eastern). So does anyone around the Drupal circuit.
Just track @WNYDUG for meeting info, and a batch of devoted members will be present to discuss . . . free of charge :-)
"The news feed will be tweaked"
I'm interested to find out more about "The news feed will be tweaked.".
Had a quick look at the "Issues for drupal.org" queue but couldn't see anything related, not sure if I was looking in the right place or not.
Cheers, really enjoying the new 'features', makes for a much nicer experience!
Steve
The content of what is pushed
The content of what is pushed to the news feed is not going to be changing, at least not in this first incarnation. Mostly we're just looking to tweak the visual presentation of the feed to fit the new visual style.
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Tim L
Drupal Association - CTO
Thanks for your reply! So you
Thanks for your reply! So you're saying it will be changing for a future incarnation, it would be good to know more about that, perhaps you could point me in the direction of where that's being discussed/decided, presuming it is being discussed openly which I guess it might not be.
Right, if we do make any
Right, if we do make any change it'll be for a future incarnation - and it might just be as simple as adding thumbnail image to the most recent story preview. If we have any expectation of changing how things are promoted into the feed (and I don't think that we do at this point) I'm sure we'll open an issue.
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Tim L
Drupal Association - CTO
awesome!
awesome!