Goals and Target Audiences

Our goals and target audiences drive the vision and roadmap of the Give module. If you work at a cause-driven organization (nonprofit, activist group, cooperative, etc.) or help them with their tech needs we'd love for you to use and support the Give project.

Goals

1. A seamless online donation experiences for supporters.
2. An easy to install and manage tool for website managers to manage online fundraising.
3. Helpful donor reporting for staff and volunteers.
4. A meaningful and transparent free software project for technologists to contribute to.

Audiences

These are our key audiences, in order of priority.

Supporters

Website Managers

Staff/Volunteers

Free Software Technologists

Anti-Audiences

Types of people we want Give module to be miserable for. 😎

Fraudster

Someone who tries to steal sensitive info like credit card information or makes fraudulent donations so as to mess with an organization.