Promoting events and software, including identifying the prospective audience, creating a message that will promote your event or software to your audience, and getting your message in front of your audience.
Demonstrated by: 

A Skilled marketer should be able to do the following:

  • identify the prospective audience for your event or service.
  • Create a message that will promote your event or software to your audience.
  • Use social media to disseminate your message.
  • Network with others in the Drupal community to spread your message.
  • For events, post information groups.drupal.org.

An Expert marketer should additionally be able to do the following:

  • Craft appropriate messages on Drupal Planet about your event or software.
Related skills: 
Event planning
Graphic design

Roles and Tasks that require this skill

Drupal Ambassador (Contributor role)
Represent the Drupal brand outside the Drupal community, and spread the word about Drupal
Duration: ongoing
Drupal Evaluator Marketing Team Member (Contributor role)
Create case studies, interviews, and onboarding materials for Drupal evaluators, and improve the evaluator experience.
Duration: ongoing
Drupal meetup organizer (Contributor role)
Organize a regular local meetup for Drupal enthusiasts
Duration: ongoing
Drupal Social Media Team Member (Contributor role)
Improve Drupal’s social media presence on an on-going basis.
Duration: ongoing
Drupal Strategic Initiatives Marketing Team Member (Contributor role)
Help the Drupal initiative leads describe their progress and innovation, inside and outside the Drupal community.
Duration: ongoing
DrupalCon Marketing and Outreach Committee Member (Contributor role)
Serve on the committee that markets DrupalCon and does outreach to improve diversity.
Duration: several weeks

Roles and Tasks that may use this skill

Drupal meetup organizer (Contributor role)
Organize a regular local meetup for Drupal enthusiasts
Duration: ongoing
DrupalCamp Planning Committee member (Contributor role)
Participate in planning a DrupalCamp event
Duration: several weeks
DrupalCon Track Chair (Contributor role)
Determines, along with the Drupal Track Chair Lead, the make-up of a specific speaker track at DrupalCon
Duration: several weeks
DrupalCon Track Chair Lead (Contributor role)
Coordinate the Drupal Track Chairs to determine the speakers at DrupalCon
Duration: several weeks
DrupalCon Trivia Curator (Contributor role)
Test others knowledge by writing questions for Trivia!
Duration: several days
DrupalCon Volunteer Coordinator (Contributor role)
Oversees everyone who has volunteered to help at DrupalCon and assigns them to available tasks
Duration: several weeks
Recruit new Mentoring Coordinator (Contributor task)
Recruit further mentoring coordinators to help lead the mentors
Duration: several weeks