Interflora

Interflora aims to set the bar high, which allowed us to roll out the heavy guns. Together with Interflora, we plotted the course that Interflora will take over the next years. This means, that from the first launch they are miles ahead of their competitors, and that’s just the beginning.

We started the project with a comprehensive research phase, focusing on the scope of the project from a UX, brand design, and development perspective. It was vital, that not only the first phase was thought through, but that all subsequent phases were lined up and prioritized. From there, we started creating a complete gift universe, that would knock the socks of the old interflora site, and give the customer a personalized experience.

We designed the site architecture to handle extreme volumes of traffic, both to keep performance optimal on ‘regular’ days, as well as on peak days. We focus on how we structure and build our code for optimal performance, which means minimal loading time and optimized checkout-flow, and zero downtime.

For us, it was vital to include customer experience from the get-go, and incorporate a synergy between performance and user experience. We built an optimized checkout-flow into a personalized site, to ensure that the journey from browse to purchase was as smooth as possible, while continuously testing to improve.