Brand visibility and activation


Responsive website, UX & UI design, development and digital marketing
Redesign, develop and do the digital marketing for Sasken.com and reposition the brand as the go to company for helping customers with their Engineering R&D challenges and taking their products to market faster.

Why Drupal was chosen: 

Scalable technology using a Drupal CMS for easy updates and maintenance.

Describe the project (goals, requirements and outcome): 

Project overview

  • Sasken, a specialist in Product Engineering and Digital Transformation, wanted to reposition their brand as the go-to company helping businesses with their Engineering and R&D challenges.
  • We increased the surface area of opportunity for Sasken with our UX & UI design, development and digital marketing expertise.

Challenges

  • Low brand recall with prospects on product engineering and digital transformation services.
  • Lack of design & digital guidelines, as they did not have an in-house design team.
  • Poor lead generation from the website and LinkedIn.

How we made a difference

  • Design Thinking workshop to take a deep dive into the collective psyche of the leadership, deciphering organizational challenges and aspirations.
  • Positioning strategy.
  • Defined content hierarchy.
  • Designed and developed a responsive website on Drupal 7.
  • Implemented fluid design concepts for quick navigation utilizing the “don’t make me think” approach.
  • Built a strong brand identity using engaging content.
  • Implemented tracking functionality for gated content to capture leads.
  • Effective digital marketing strategies to help them connect with customers and prospects online.

The value delivered

  • Website traffic increased by 40%.
  • Reduced Bounce rate from 50% to almost 25%.
  • Increased number of page visits and interactions.
  • More than 25 keywords in the first page within 4 months.
  • Average time spent by the user on website increased by 100%.
  • Enhanced user experience and brand value.
  • Helped the sales team with aggressive organic and paid lead generation.

Technical specifications

Drupal version: 
Drupal 7.x
Why these modules/theme/distribution were chosen: 

Drupal was chosen because of its wide variety of contributed modules and community support
Search API
The site has an extensive catalog of Book titles, categorized by different genres and numerous fields such as ISDN, price, where to buy, author, book cover image, etc. Using SearchAPI with Views, we were able to build a Books landing page with exposed filters for genres (Fiction, Poetry, etc.) and "upcoming titles." For better site search results, we used the Search API to leverage relevance scores and fulltext search power into order to combine numerous types of reference and text fields into a single keyword filter.
Migrate
This project required a highly complex migration of unstructured content from a legacy content management system. The migrate module provided the obvious framework to create the scripts to automatically queried the legacy system, transformed the data extracted and saved it within the Drupal database.

Team members: 
Sectors: 
Enterprise