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By Kolab Digital on
Paddington Central is an 11-acre, mixed-use destination, close to Paddington station in London’s West End. Our job was to take the recently evolved brand and produce an innovative new website for this renowned destination.
Why Drupal was chosen:
We believe Drupal is the best option for professional websites and assures high quality, which is what our team wants to provide. Drupal was chosen mainly because of its open-source software, which allows us flexibility to develop custom solutions, graphics and content management. Our goal is to make our clients' lives easier.
Describe the project (goals, requirements and outcome):
British Land had an existing website for Paddington Central but their objectives changed and we knew this was a great opportunity to utilise our vast knowledge and expertise in property development and construction.
After being commissioned, we learned that the plan for the initial phase of the website had changed and there was an urgent requirement for the website to support the forthcoming "Summer Live" events programme at Paddington Central. Our suite of tools allows visitors to book onto classes, view the events programme and discover more about the vision for this exciting destination.
The events programme has been designed to encourage visitors to the area and turn Paddington Central into a go-to destination for bars, shopping and events. Once this reputation is in place, later phases will concentrate on further development at Paddington Central and focus on attracting new businesses to take up residence there. The platform we delivered allows the Paddington Central team to support this expanding vision, by seamlessly adding additional pages and area specific content that will continually promote Paddington Central as the new destination of choice.
We delivered a content-rich website that promotes the great schedule of events at Paddington Central. The website also has a solid foundation, allowing further development to support the expanding vision of this renowned destination. Since the launch, we’ve seen a 350% increase in users, a 600% increase in returning visitors and organic traffic is up by 216%. Referral traffic has risen too, by 406%!
Technical specifications
Drupal version:
Drupal 7.x
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
- Webform: we used it to have abillity to create website forms e.g. contact forms and gather submissions
- Views: it allows us to customize display of content, you can view content as block, page or RSS feed. It was important for us to have that possibility - website looks more interactive
- Field Collection: by using it we could attach as many numbers of fields as we want in one group
- Entity: we use it in all our Drupal websites because it provides an entity CRUD controller and gives us more flexible approach
- Context: we used it to create specific webiste behaviour, we want our website to act as we designed it e.g. if you go to the homepage block with news will appear
Organizations involved:
Sectors:
Entertainment
Real Estate
