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By OHO Interactive on
Norwich University’s online graduate school worked sought to work with OHO Interactive to expand their audience and appeal outside of the military and government agencies, increase brand awareness, and grow online enrollments. In addition, they wanted a more flexible and easy-to-use content management system.
Project goals
- Improve Norwich’s School of Graduate and Continuing Studies brand and image through a more contemporary visual design.
- Support marketing efforts from Norwich’s academic marketing partner, Embanet Compass Knowledge Group, and increase lead conversions though a unified visitor experience across the site and landing pages.
- Implement content management system that supports the needs of non-technical content editors.
Why Drupal was chosen:
The team at Norwich needed a content management system that could support a content-rich site structure, but was also intuitive enough for editors with limited technical knowledge to manage on a daily basis. OHO Interactive had implemented Drupal for higher education institutions with similar needs in the past, and it was our recommended solution.
Describe the project (goals, requirements and outcome):
To create the ideal website for Norwich’s online graduate school, we conducted a comprehensive branding study and in-depth audience research, the findings of which informed the site architecture, visual design, and content creation process.
- Audience Research – Conduct focus groups to understand the unique decision making process for Norwich’s prospective students and how the school’s military heritage is perceived amongst that group.
- Website Design – Develop new site architecture, visual design, and content that honors the University’s 200-year history and reflects its cutting-edge programs.
- Calls-to-Action – Incorporate actions buttons into the main navigation and in contextual locations across the site to allow prospects to engage with a clear point of contact through chat, phone, or e-mail.
- Site Content – Create in-depth program description pages with pertinent course details, demonstrate the quality of faculty with engaging videos that highlight the high number of faculty with terminal degrees, and communicate the return on educational investment for students through alumni results shown in new “Norwich Impact” section.
Results
Following the launch of the new site, Norwich saw a 300% increase in degree completion inquiries, a 25% increase in website visits, and an 88% increase in form completions on mobile.
Technical specifications
Drupal version:
Drupal 7.x
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
Organic groups – used to manage the permissions and structure of over 100 different sections and subsites
Context OG and UI – improve the usability of admin
Dif – view and compare revision
LDAP – connect with the internal authentication servers
Views – intensive use of views to allow for content re-use across the site
Blocks – manage contextual content
Organizations involved:
Sectors:
Education
