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By Centretek on
Centretek Partners with One of the Nation's Top Orthopedic Groups to Launch New Website
U.S. News & World Report ranks the orthopedic program at Rush University Medical Center #4 in the Nation and the highest ranked program in Illinois. They are the sports medicine partners for the Chicago Bulls, White Sox and other professional and college programs. However, their digital presence was outdated and did not effectively convey the quality of their doctors and services.
Why Drupal was chosen:
Drupal was chosen because:
- It's widely supported by a large number of qualified agencies and development shops (like Centretek)
- It's provides a highly flexible and scalable development foundation than can be customized to the organization's specific needs
- It's proven - there are thousands of high-profile websites running on Drupal and the overall growth trend for Drupal has been exponential. Additionally, it's being used widely in healthcare with plenty of marquee examples across the industry.
- It's open source software with no licensing costs
- Midwest Orthopaedics wanted an easy to use platform that allowed internal staff to easily manage content
Describe the project (goals, requirements and outcome):
About Midwest Orthopaedics at Rush
Midwest Orthopaedics at Rush is widely recognized as the regional leader in comprehensive orthopedic services. The physicians of Midwest Orthopaedics at Rush have received specialized training in orthopedic surgery and in subspecialty areas within the field of orthopedic medicine and can diagnose and treat even the most complicated and rare orthopedic conditions. The physicians are supported by a professional staff of physician assistants, registered nurses, athletic, physical and occupational therapists, cast room and X-ray technicians, and administrative personnel.
Objective
Midwest Orthopaedics at Rush's previous website was outdated, did not effectively convey the quality of their doctors and services, and did not feature a responsive (mobile-friendly) design. It lacked a centralized content management system for effective content management and approval workflow. Navigation was redundant and unintuitive. The new website needed to better reflect the highly respected practice and its associated physicians, and highlight the their thought leadership and published content.
Approach
Midwest Orthopaedics at Rush issued an RFP and received competitive bids in order to find the right digital partner to transform their online presence. They ultimately selected Centretek - a Drupal consulting shop with extensive healthcare experience to lead the strategy, design and implementation for the Drupal 8 website. Centretek worked closely with the client's internal stakeholders and leadership to envision the new Midwest Orthopaedics website. The Centretek team followed a lean UX design process and agile development methodology to launch the site on time and on budget.
Results
- Visually engaging and attractive Website worthy of nationally recognized healthcare organization
- Improved online appointment request conversions
- Integration of patient review data on physician profiles (critical for embracing the shift towards healthcare consumerisim)
- Interactive map for viewing and selecting provider locations
- Responsive design
Technical specifications
Drupal version:
Drupal 8.x
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
Custom theme and some custom module development. The community modules we selected are well documented and supported.
Organizations involved:
Project team:
Caroline Tillman
RuSean Myers
Ryan Grieb
Chris Slocum
Sectors:
Healthcare
