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By Third and Grove, Acquia on
An Updated User Experience for Money Management Tools
Mint asked Third & Grove to deliver a sleek new site with a mobile-responsive design. The goal was to give users a modern digital experience while showcasing the Mint brand in the most eye-catching and compelling way.
The Challenge
Mint, one of the most popular money management tools on the web, allows users to track their financial activity and transactions across their personal accounts. The Mint.com site was in need of a more modern look, personalization, a mobile-responsive design, and a better content management system for non-technical users. It also needed to be lightning fast—at that kind of traffic scale, even milliseconds of wait time impacts conversion rates.
Our Approach
To build the new site, we migrated the existing content from Wordpress to Drupal and implemented a mobile-responsive design. To address workflow issues, we created a layout management suite that gives non-technical users the ability to easily manage and personalize content.
The Technology
Drupal provided an open-source, powerful enterprise CMS with a lower total cost of ownership. Plus, it has a faster time-to-market than Adobe AEM. In order to convert more anonymous traffic to registered users, Mint leveraged the Acquia Lift personalization tool to automatically tailor the content of the home page and several key landing pages to individual visitors. Third & Grove extended the personalization suite to allow editors maximum flexibility in customizing content all within the CMS editor.
The Result
We completed the redesign in only five weeks. The new site has improved user engagement, and allows Mint to continue its commitment to providing a better customer experience and enhancing its brand. “We’ve done some really amazing things over such a short period, “ said Michael Daniels, senior manager of engineering at Quicken and Mint. “The site looks outstanding and is performing at an exemplary level, beyond even our highest expectations. We’re extremely pleased to offer a much better and appealing digital experience to our users.”
Why Drupal was chosen:
Going with an open source product dramatically reduced cost and time to market compared to Adobe CQ. Instead of a nine month project we did it in 5 weeks. No license fee was required, just the system integrator effort.
Describe the project (goals, requirements and outcome):
Content personalization was used on the homepage and other key marketing landing pages to improve conversion of anonymous traffic to paid users. Akamai integration, refined Panels to add responsive support to editing experience. Created custom Fieldable Panel Panes to empower editors to have control over complex page building.
Technical specifications
Drupal version:
Drupal 7.x
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
Achieved business goals and maximized editorial flexibility. Content personalization was used on the homepage and other key marketing landing pages to improve conversion of anonymous traffic to paid users. Akamai integration, refined Panels to add responsive support to editing experience. We created custom Fieldable Panel Panes to empower editors to have control over complex page building.
Community contributions:
Patches for Panels, Fieldable Panels Panes, and Acquia Lift.
Organizations involved:
Sectors:
Banking and Financial
