Overview

IBI Sailing is a specialist company that supplies racing dinghies and equipment to the Junior and Youth classes. They are the acknowledged UK experts in the Optimist and 420 classes. The company moved to Ashford in Kent for three years and has recently moved again to new premises just South of Chichester, West Sussex.

Their existing ecommerce website was dated in look and feel, had a cumbersome backend and wasn't responsive. They felt they were losing business down to the old website and wanted to bring everything up-to-date to compete at the highest level.

IBI Sailing Ecommerce Website
Why Drupal was chosen: 

Coming from a complex system the client wanted easy access for themselves and other staff members with varying access rights. The Drupal system provides this out of the box and then with some configuration we produced the roles and permissions to allow different users access to different areas of the site. The Drupal system is also a secure framework and combined with solid hosting and an SSL certificate it provides a secure system for both the client and customers to use.

Describe the project (goals, requirements and outcome): 

The Challenge

Redesign

The look and feel of the site had to be brought into the 21st century. The old complex design was starting to turn off customers.

Simple But Expansive Back Office

A simple back end to the site was needed in order to manage products and the store in general. The need to export and import products and reports was required for day-to-day office use.

Security

Top of the list for any site is a secure system when it comes to customer information and checkout procedure.

Technical specifications

Drupal version: 
Drupal 7.x
Why these modules/theme/distribution were chosen: 

Ubercart
This module provides a lot straight out of the box including various reports and allows for easy integration with views to extend the back office still further.

Feeds
We needed to import large amounts of data from their old system, into Drupal and the Feeds module along with Feeds Tamper allows easy configuration.

Taxonomy Manager
The client wanted to be able to add to and manipulate the taxonomy system and so this module proved ideal.

Organizations involved: 
Sectors: 
E-Commerce
Small business