Drupal 9 is going to be the easiest major version upgrade in a decade. With the release of Drupal 9, the project has proven its vision of transforming the development process with an emphasis on continuous innovation and a regular update cycle. Over the course of Drupal 8's lifecycle, we've seen this new strategy come to fruition with six-month minor releases including major feature improvements. With Drupal 9's release, we prove that major version upgrades are easier than ever before. 

D8 to What?

For the last 5 years, Drupal 8 has used its own dedicated drop logo, and as the release comes closer and closer, it's only become more important that we update the brand to help unify Drupal's identity across the ecosystem.

With Drupal 9's release less than 30 days away, we're confident that we've achieved the easy upgrade goal, and we are doubling down on that success with the new Drupal brand.

The new brand represents the fluidity and modularity of Drupal, and our community value of coming together to create a greater whole. The new logo can be used by itself, or alongside the Drupal wordmark.

This new design was chosen for its ability to represent Drupal not just at a single moment in time (for a single major release), but onward into the future. We expect to continue using this new iteration of the Drupal drop for the Drupal 9 lifecycle, through Drupal 10, and beyond.

While this continuity is the central element of this new design, there is sometimes a need to represent a specific version of Drupal. That could be for celebrating a particular release, or highlighting new features in a minor version. For that reason, the new Drupal drop may also be used with a version number at its side. 

Drupal Drop Stand Alone        Drupal Drop + Wordmark - Vertical        Drupal Drop + Version

How did we arrive at this new design?

Late last year the Drupal Association put together a request for proposals for design firms to help us develop the evergreen brand for Drupal. All of the responses we received were excellent, reflecting the incredible passion and pride in their work of the design firms that work in the Drupal space. Ultimately, we selected SixEleven who had previously helped us design the brand for DrupalCon.

Thank you, Sixeleven

We brought together a team of people to navigate this process. Dries Buytaert as project founder was joined by Drupal Association staff members Heather Rocker, Carrie Lacina, and myself, board members Audra Martin-Merrick and Suzanne Dergacheva, and longtime community leaders Angie Byron and Gábor Hojtsy.

SixEleven provided a series of initial design concepts which were reviewed by this team, each providing a different take on the classic Drupal brand. How would we emphasize human contribution? Drupal's evolutionary path? Continual innovation and growth?

Eventually we realized that we'd addressed these questions before. When working on the DrupalCon brand several years earlier we created an inner drop that represented all of these ideas, while still remaining classically and recognizably Drupal.

As many design undertakes often do, our vision suddenly came together - each drop falling into place to create the new brand. 

Brand Consistency 

When the inner drop design from the DrupalCon brand became a front-runner for the Drupal brand itself, we realized there was an important opportunity to create consistency across all of the Drupal brands.
Drupal Association         DrupalCon

As such, we've updated the Drupal Association brand as well, to use the new inner drop surrounded by our simple blue circle, representing all of the ways that the Association surrounds and supports the Drupal project. The DrupalCon brand will continue to use the drop on a colorful field of triangles, representing the diverse voices and communities we bring together with the event. 

What about the Druplicon?

The beloved community mascot hasn't gone anywhere. The new branding simply replaces the Drupal 8-specific logo that was in use for the past 5 years during Drupal 8's life cycle; it does not replace the Druplicon. The Druplicon still exists as an emblem of the Drupal Community and a mascot to be remixed and reused by local community organizations, as it has been throughout Drupal's history.

Druplicon    Druplicon Remixes

Spreading the word

In the coming weeks, we'll be updating materials across Drupal.org to reflect the updated brand. We encourage you to update your own materials using the resources and brand guidelines we have made available.

We'd like to see all of the organizations that provide Drupal services, or that create software that integrates with Drupal, adopting the new brand in their own materials as well. Consistent use of the Drupal brand across the ecosystem helps us achieve the goal of creating more market recognition of the brand. Together we can spread the message of what Drupal has become. 

Download the new brand kit

Comments

matt b’s picture

So the upgrade might be easier (I'll reserve judgment on that), but the logo looks like someone screaming - sorry!

https://en.wikipedia.org/wiki/The_Scream

michelle’s picture

That was my thought as well!

philosurfer’s picture

It's the face you make when using D9, because it is so fast! 

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We are the cult of personality.
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k.asmouh’s picture

Well seen, maybe easy for the core can be, but the contrib modules, it is another subject, how many patches it will be necessary to put in place, and especially for the customers who will believe that it is just a click on a button to upgrade :)

cleaver’s picture

It will be easy for most projects. Basically, D9 will drop deprecated API calls. If maintainers have been keeping on top of the deprecation warnings and switching to the new API, there should be few changes needed.

mubasshir khan’s picture

Yeah, we can use  a  tool Drupal Rector to automatically fix many of the deprecations which is needed to make a module with Drupal 9 compatible. In fact Drupal Rector can currently fix deprecations in more than 2000 existing projects on Drupal.org.

threading_signals’s picture

The new logo is too busy.  With the old one, it flowed well with the infinity symbol look.  The new one in contrast is confusing.  What is it?  There are three parts to Drupal ain't there?  Modularity with custom distros, a ubiquitous development platform with panels, views, etc. And it has a more secure base than WordPress.  Revise or too late?  I'm still confused.  Ten years already, whew.

kevinwal’s picture

Great work all. Looks great!

corn696’s picture

The three inner white/blue shapes look like a genie with a turban. A drop from Genie's lamp :)

Or you could read a Lambda between them.

Roxanne_R’s picture

I can see in this logo 7, 8 and 9 visual representation, and how it is also now representative of 'evergreen'. Thanks for having this ready and available prior to Drupal 9. 

nulf’s picture

Loving the new logo. Great work!

xmacinfo’s picture

Like said in other comments, this logo is:
- a screaming mouth
- a genie with a turban
- the Taj Mahal top (my Twitter comment)
- a busy logo
- the scream famous paint

Sorry!

ambient.impact’s picture

It's distinctive and modern, and strikes a good balance between being detailed enough to not be mistaken for some other product while not too detailed so as to make it unreadable at various sizes. As someone who's been developing with Drupal for over a decade, I've never understood the attachment to the Drupalicon, since it feels like a 90s raver kid logo rather than something fit for a CMS as elegant as Drupal.

kmajzlik’s picture

this seems like typical "how to spend money for nothing". sorry.

elgandoz’s picture

Branding is important and the new logo is neat.

robbm’s picture

Found my way here after wondering why the website favicon had an upside-down "9" in it.  (OK, a vertically mirrored "9" to be more accurate.) I guess it's supposed to be a delta to represent change? But it seems to be trying too hard to say too much, and would benefit from a little simplification. Therefore, I can imagine it being refined in the foreseeable future to focus on the droplet within a droplet (without the extra diagonal towards the top-left).

mubasshir khan’s picture

I think the main focus should be that how can we upgrade easily our existing site from Drupal 8 to Drupal 9.

I also know, if we removed deprecated function from Drupal 8 so it can be compatible with Drupal 9. But problem is that how will do it for contributed modules as always we use many of contributed modules to make our site is better.

Can any body knows will we use any patches for removing deprecated function or something else if yes so how can be it done??

phannphong’s picture

You can use the tool is called "drupal-check", which is developed by Matt Glaman to check deprecated functions.

More detail here https://dri.es/how-to-prepare-for-drupal-9

harishst’s picture

Also, use the Upgrade Status module to know the modules and themes are compatible with Drupal 9.

cleaver’s picture

To me the lamda (λ) represents functional programming, but it still looks nice. Also, resembles the logo from the Half Life gaming franchise.

Reversed, it would be 人,which represents "person" in Chinese and Japanese.

It's come a long way from the weird alien logo of the past.

jurgh’s picture

Nice icon! However, it's the Drupal Word mark that needs some extra love.

jurgh’s picture

Nice icon! However, it's the Drupal Word mark that needs some extra love. I would like to take a shot with a concept, just don't know how to upload it here...

anybody’s picture

Thank you very much, this all looks great! There's always someone criticising. Drupal Community, unite! :)

THANKS TO ALL PARTICIPANTS! :)

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http://www.drupal-theming.com || Individuelle Responsive Themes

joewebmaster’s picture

Wow, I've loved every previous Drupal logo, but this new one is not good. Sorry, but it is butt ugly. It does look a little better in the version with the blue circle around it, but still. I'm sure someone worked really hard on this, so don't like to be critical, but I sure hate that this was the final logo chosen.

tracyamescooper’s picture

I admit that I'm missing the release-related Drupal drop logo, but I don't dislike this one. I understand the logic behind going with a numberless design to represent Drupal moving forward. And it's not going to diminish my love of working with the platform. Congrats!

hexabinaer’s picture

I welcome very much that Dupal now has a logo version including an icon. It's been the only "wordmark only" logo among the most important FOSS CMS (Have a look if you don't believe me).

That had its pain points. I saw uncountable DIY examples of Druplicon usage where a collection of tools is presented by "icon only" while an offical Drupal icon was missing. One-click installers, CMS comparison charts, you name it.

As a "maintainer" of the Drupal brand in Germany (distributing logo updates to multipliers and within the German Drupal Association) I hope the decision is good for a while ;-)

Next step should be to facilitate the click path to official brand material (e. g. download for press usage), have a permalink to the official brand page and streamline (or redirect) information given on several pages: